Press & Awards

PREPPY, June 2015: Assort in the feature on branding across the sea

June 2015

The June 2015 issue of PREPPY, on salon branding, ran 「海を渡るブランディング」 — branding across the sea, five salons that crossed borders. Its first part was Assort, under the title 「世界に通用するインターナショナルヘアサロン」: an international hair salon that works anywhere in the world.

The feature

The section brings together five salons of different kinds: salons that grew in Japan and opened abroad, and salons that grew abroad and opened in Japan. It asks what branding looks like from these different points of view, inside and outside Japan.

Assort, part 1

The magazine traces Assort's path: ASSORT TOKYO opened in November 2011, ASSORT NEW YORK in October 2013, and ASSORT HONG KONG in March 2015.

It notes that the same firm designed the inside of the salons, so that guests feel the same atmosphere in Tokyo, New York and Hong Kong, even though each design is different.

Our CEO Ken Kobayashi spoke for the company.

The feature is in Japanese, in the June 2015 issue of PREPPY (No.238). It shows Assort as it was in 2015.

About PREPPY

PREPPY is a monthly hair and beauty trend magazine for professionals in Japan. Today it is published by Heritage.

Thank you to PREPPY, and to everyone who read the feature.

Written by Assort