Press & Awards
WWD Beauty's outlook for 2014: Assort, the salon drawing the most attention
On 16 January 2014, WWD Beauty, the weekly beauty paper of WWD Japan, ran the cover story 「ヘア業界のトップが語る2014年の未来予想図」 — leaders of the hair industry on what 2014 would bring. Assort and our CEO Ken Kobayashi had a page of their own, headed 「若手オーナーが手掛ける、注目度No.1サロン」 — the salon drawing the most attention, led by a young owner.
The cover story
The cover lists the salons and companies in the story, and Assort is one of them. Inside, Assort has a page of its own.
What the paper says
The paper opens by calling Assort the salon that drew the most attention in the hair industry the year before: a rising salon just entering its third year, which had opened its second salon, in New York, in October 2013.
It notes that Assort drew far more new guests than other salons, that its styles often took first place in HOT PEPPER Beauty's popular-hairstyle rankings, and that it used the internet to market a salon in a new way.
It also remarks that while well-known salons held back from opening abroad, Assort opened in New York, which its many English-speaking staff made possible. The page ends: 「ますますこの若手オーナーから目が離せない」 — a young owner to keep watching.
The feature is in Japanese, in WWD Beauty of 16 January 2014 (vol.298). It shows Assort as it was at the start of 2014.
About WWD Beauty
In 2014, WWD Beauty was the weekly beauty paper of WWD Japan, as its cover reads. WWDJAPAN has followed the fashion and beauty business as a weekly paper since 1979, published under licence from the American WWD.
Thank you to WWD Beauty, and to everyone who read the feature.
Written by Assort