Press & Awards
WWD BEAUTY features Assort in its 'J-Beauty' issue
WWD BEAUTY, the weekly beauty paper of WWDJAPAN, ran a cover story on Japanese beauty brands catching the world's eye in its issue of 7 March 2019 — and Assort was one of the companies in it.
What the article is about
The issue's cover story, 「日本ブランドに熱視線 世界を魅了する“Jビューティ”」 (Japanese brands in the spotlight: the 'J-Beauty' that charms the world), looks at Japanese beauty companies taking their work abroad. Assort's piece is on its retail pages, next to Mitsukoshi Isetan, Matsumotokiyoshi and istyle, under the headline 「ハイブリッドな技術と感覚で 世界各国での存在感を示す」 — making our mark around the world with hybrid skills and sense.
What it says about Assort
The piece introduces Assort as a hair salon in Aoyama, Tokyo, chosen by guests from Japan and abroad since it opened in 2011. It tells how we opened our first salon abroad, in New York, in 2013, kept to the same hybrid style there, and grew by word of mouth.
It also names the team's motto, 十人十色 — 'ten people, ten colours': every person is different — and notes that many of the people who apply to Assort want to work abroad.
Our CEO Ken Kobayashi speaks for the company.
About WWD BEAUTY
In 2019, WWD BEAUTY was the weekly beauty paper of WWDJAPAN, as its masthead reads. WWDJAPAN has followed the fashion and beauty business as a weekly paper since 1979, published under licence from the American WWD.
Thank you to WWD BEAUTY, and to everyone who read the article.
Written by Assort