Press & Awards
WWDJAPAN's 'Inbound 2024' feature visits ASSORT TOKYO and its guests from abroad
On 31 May 2024, WWDJAPAN published an article on ASSORT TOKYO, our salon in Aoyama, Tokyo, as part of its feature 'Inbound 2024' on visitors who come to Japan from abroad.
What the feature is about
'Inbound 2024' looks at how visitors from abroad spend their time and money in Japan. WWDJAPAN's team talked to visitors in Ginza, Harajuku–Omotesando and Shinsaibashi, and looked at the shops and brands that are doing well with them. The article on ASSORT TOKYO is one part of the feature.
What it says about ASSORT TOKYO
Guests at ASSORT TOKYO come from many countries, the article says. Because we share our work on social media in English, many of them come from English-speaking countries. Many come in while they are travelling in Japan — and quite a few come to Japan with our salon as the main reason for the trip.
The headline tells how our consultation videos took off on social media. The article also names what matters most in the chair: the skill to recreate, exactly, the style in a guest's photo. Our CEO Ken Kobayashi speaks for the salon.
The rest of the article is for WWDJAPAN's members; the link is below.
About WWDJAPAN
WWDJAPAN has followed the fashion and beauty business as a weekly paper since 1979, published under licence from the American WWD.
Thank you to WWDJAPAN, and to everyone who read the article.
Written by Assort